Whether you’re military personnel stationed on the other side of the country, or an American working on the other side of the planet, you’re still an American. And it’s still your right to vote back home, which is why the Federal Voter Assistance Program was created. FVAP.gov makes it easy to cut through the red tape and cast a vote. It was Mullen’s job to let people know.
With such a disparate target we needed a simple strategy and message that resonated across the American experience. We focused on democracy itself, as practiced every day with every choice we make. Because, for Americans, voting comes easy. And with a little help from FVAP.gov, they can send their most important vote back home.