Google was about to launch the first smartphone made with pure Google: The Google Galaxy Nexus. It made the best of Google more abundant and more accessible. They needed a campaign that was simple enough to illustrate the benefits of the product but powerful enough to work on a global scale. Built upon an open source platform, the Galaxy Nexus was meant to be inclusive. Playing off of this, we created the “Calling All” campaign to rally the masses. It lived as a series of online videos. 11 million YouTube views later, it was clear that people were answering the call.