Nexus 7 Google, 2012

Google decided it was time to give people a new option in the tablet marketplace. They came up with the Google Nexus 7, a spectacular, 7-inch tablet offering the very best of Google at a phenomenal price. We created a campaign that showcased how easy it is to use, how it’s the perfect size, how it integrates seamlessly with Google Play, and how much fun it is. No wonder we called the campaign “The Playground Is Open.”