HumanKinda JetBlue, 2015

We are in the middle of a crisis: the busyness crisis. In fact, 69 percent of Americans say that they are either “very busy” or “busy.” Do we need more of doing less? Is a busy life a fulfilled life? Is busyness robbing us of our humanity?

From the airline that inspires humanity and wants you to keep yours, this short film and multichannel, multiplatform initiative explores our need to stay busy and how it affects our happiness by following the lives of two crazy-busy people to find out if humankind is becoming HumanKinda.