Air on the Side of Humanity JetBlue, 2013

Introducing Air on the Side of Humanity, a campaign that gives a voice to underserved fliers everywhere by using the most overlooked and underappreciated frequent fliers on the planet – pigeons. By using this simple metaphor we’re able to address common complaints about the human air travel experience in a fun and light-hearted way across a variety of platforms. It’s all aimed at reinforcing the three simple words JetBlue lives by: You Above All.