Election Protection JetBlue, 2012
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We’ve all heard someone say, “If my candidate doesn’t win, then I’m leaving the country.” That’s why we created something called Election Protection for JetBlue. Here, we tapped into the largest discussion in America, the current presidential election, and said if your candidate doesn’t win, don’t worry, JetBlue will give a free one-way ticket out of here. The site experience, the mobile and social extensions and the on-the-ground campaigning all came together seamlessly. The story was picked up by almost every major news provider. And the results were through the roof. We saw 346, 114 unique visits, 51 million impressions (most of which were earned) and 103,559 votes. Not bad for a limited budget on what was supposed to be a regional campaign.