People with other airline credit cards have grown accustomed to waiting long periods of time to accumulate enough points to take a trip. Fortunately, JetBlue has a different approach. When you use the new JetBlue Card, you earn points quickly. Really quickly. And probably a whole lot faster than you’ll be ready for.
To illustrate this, we created an integrated campaign with three TV spots and a one-of-a-kind billboard in Times Square.
The billboard used open APIs like Google Maps data and JetBlue’s active flight schedule to calculate actual travel times down to the second. And to get onlookers flying even faster, we gave away free flights to people who tweeted a special code to @jetblue the fastest. In the end, we got New Yorkers to do something impossible: stop and look up.