Flying It Forward JetBlue, 2014
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Welcome to Flying It Forward, a human-powered initiative we created for JetBlue that spreads good, one flight at a time. JetBlue provides a free flight to a deserving individual, enabling them to make the world a little better. All that we ask in return? They pass that same opportunity onto someone else. Along with documenting the first four fliers, we built a website that houses all the stories and encourages people to submit their own nominations to become part of the journey. Part content engine, part campaign hub, the site is the centerpiece of this ongoing program created to sustain JetBlue’s brand mission — to inspire humanity.