Get Away With It JetBlue, 2012

People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. So to increase awareness of this product in a crowded category, we created Get Away With It, the first-ever online game show featuring a real set on which that contestants could appear live via Skype in from home. A real, live host quizzed contestants from around the country with vacation-related questions. And the winning contestants were rewarded with JetBlue Getaways vacation packages.