Getaway Granter Campaign JetBlue, 2011

Most Americans leave vacation days on the table. And, for obvious reasons, JetBlue Getaways wanted these people to use all of their days off. So we created a campaign aimed at those approving the vacations: the nation’s bosses. We created a Facebook application that allowed people to send custom music videos to their supervisors asking for time off. As of today, over 70,000 workers have JetBlue to thank for time well spent.