Pie in the Sky JetBlue, 2018
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As New York’s hometown airline, JetBlue saw opportunity in highlighting its transcontinental service—West coast to East coast travel – with a little slice of fun. That’s why MullenLowe worked with them to fly an iconic taste of home across the country to Los Angeles: authentic New York pizza. There was no denying this would be challenging, but MullenLowe loves a good challenge, and the integrated cross-country team made sure the concept took off. And so, what was once a “Pie in the Sky” idea, became a reality, soaring in earned media results and moving the needle on key brand metrics.