We wanted to do something special for the One Show while showcasing our gamebuilding skills and celebrating some of our favorite classic ads. So we created Kill for a Pencil, an 8-bit HTML5 game built entirely in-house at MullenLowe U.S., from concept to code. In Kill for a Pencil, adman Jon Scraper races through the streets of Madville on his way to the One Show—but he’s not alone. A lot of advertising icons are determined to keep him from making the deadline. And once he’s there, a lot of famous advertising people will be competing for the same prize. Will he make it? Visit www.killforapencil.com to see.