Locker Room Talk Edgewell Schick Hydro, 2018

Schick Hydro’s goal was to help redefine masculinity, but they needed to have an honest conversation about it first. To get the ball rolling, they partnered with Kevin Love to create “Locker Room Talk,” a four-part content series that seeks to reframe the popular narrative of what guys do and say behind the closed doors of a locker room. In “Locker Room Talk,” famous athlete and host Kevin Love invited several iconic athletes, such as Michael Phelps, Paul Pierce, and Channing Frye, into the locker room to have candid, one-on-one chats about men’s health issues, how they cope with pressure, and what it means to be a modern man.