When called on by global food brand Knorr to demonstrate the power flavor has to connect us, creatives at MullenLowe LA took an unexpected approach. The centerpiece of their idea, an online film entitled “Love at First Taste,” instantly went viral, becoming the number one most watched ad on YouTube for the month of May.
In the film, singles matched only by their favorite flavors meet on camera for an intimate dinner with an unexpected twist.
As part of the campaign, MullenLowe developed a flavor personality test that maps people’s taste preferences. The test was used to match the singles in the cast.
After watching the film, viewers can click a link to the campaign website, where they can take the flavor test themselves and share their “flavor personality.” Interviews with the cast and a video date diary following one couple who found “Love at First Taste” are also featured on the site.