Love is a Gift MassMutual, 2014

MassMutual launched Love Is A Gift, a social initiative designed to remind people that all love is valuable and to celebrate those who matter most in our lives. Love Is   A Gift encourages people to share a picture of themselves with those who matter most to them, along with a brief explanation of why. For every photo story uploaded to, MassMutual donated $1 to Easter Seals — up to $50,000.