Vow To Protect MassMutual, 2015

For years, LGBT couples fought for the right to marry. Now they have the responsibility of protecting their future.

Following the U.S. Supreme Court’s decision on marriage equality, MassMutual, Mullen Lowe and Mediahub collaborated with filmmaker Stacy Peralta to tell the stories of real-life LGBT couples sharing their hopes, fears and plans for protecting the love they fought so hard to have recognized.

Prior to June 26, 2015, the LGBT community had a more complex relationship with financial planning, with many couples forced to navigate hurdles on everything from legal protections to child custody to final wishes for their loved ones. The “Vow To Protect” campaign gives these LGBT couples the opportunity to discuss that journey, along with the impact of the decision, and their plans for their legally-married futures together.

With a long-standing history of supporting the LGBT community, “Vow To Protect” positions MassMutual as an industry expert that understands the challenges these couples have faced, and continue to face, while helping them protect the ones they love.