For Zappos.com, we reinvented the traditional homepage takeover to reclaim the impact that has diminished over time with standard online advertising. In order to tell consumers that Zappos.com sold more than just shoes, our naked model grabbed the attention of Yahoo! users by streaking across the homepage in search of apparel. Yahoo! told us multiple times that they could not execute this idea but our perseverance and tenacity paid off; the campaign not only exceeded our ROI goal, but also increased branded Zappos keyword searches by more than 61%.