More Than Shoes Campaign Zappos, 2010

Zappos has made a name for itself selling footwear. In fact, its name is derived from “zapatos,” the Spanish word for shoes. So when they decided to focus on clothing sales, we knew we needed to create a campaign strong enough to change perceptions of their brand. We imagined what the world would look like if Zappos only sold shoes. From this, the “More Than Shoes” campaign was born.