Hater Translator MullenLowe U.S., 2013
Info

This holiday season we wanted to spread peace and goodwill on ad blogs. So we invented the Hater Translator, MullenLowe U.S.’s gift to the advertising community. Through a patented device created in-house by some guy in the IT department, mean-spirited comments were instantly replaced with messages of hope. For a little while at least.