One Card For All MullenLowe U.S., 2015

Every holiday season, you hear people wishing each other peace and joy. This year it seemed especially appropriate to wish everyone on the planet this same good sentiment. To do this, we built a site experience around an algorithm that could access each and every name on the planet. We could also account for newcomers being added at an amazing rate.

Overall, the website is a tranquil, animated experience. As new names appear, visitors can watch them fall, like snowflakes, onto a stylized world map. Users can also find their own name and see it as part of the world collective.

At the end of the day, we are all one people. And so it seemed only right to create one card for all.

To all of you from all of us, Happy Holidays.