Holiday Campaign First Commonwealth Bank, 2012

What started as a simple assignment to create winter outdoor boards became a campaign that helped put First Commonwealth top of mind with consumers throughout the holidays as the bank shared the warmth of the season with their friends and neighbors. The campaign featured a scarf giveaway, buttons for the kids, outdoor boards, in-branch POP, and an animated television commercial that showcased the simple story of a boy, a snowman and a selfless moment that captured the spirit of the holidays. Bailey and The Snowman became an instant classic throughout Western Pennsylvania and a commercial consumers look forward to seeing return to the air every holiday season.