Highmark Olympics Highmark Blue Cross Blue Shield, 2012

Highmark Blue Cross Blue Shield had been an official supplier to Team USA for nearly a decade, but never really made much of it. The 2012 games would be different. Our challenge was to show that Highmark didn’t just buy an Olympics sponsorship like most national brands do. They actually provided health coverage to the team. The same coverage their members enjoy every day. Voila… real people.