How do you create a single, impactful brand image when your audience ranges from world-renowned architects to a one-employee residential re-painter? And the pubs that they read are as different as night and day? First, you find out what they both need. Well, yes, paint is one thing, but the other is service. And PPG specializes in that. Next, you find a design that will stand out in everything from high-end architectural periodicals to industry pubs, and pinpoint the aspect of service that will inspire trial.