It’s an immersive theater experience, masquerading as a new-age self-improvement program that’s a cover for something truly sinister. How do you sell tickets to that? Well, first, skip that it’s a theater experience and position it via guerilla postering and the web as a revolutionary new science. But do it in such a way that hints that things are not necessarily as they appear. Then have those posters and that website attacked by people who know the dark truth of iCONSCIOUSNESS.