Your Planet Planet Fitness, 2010

People go to the gym to feel good about themselves. But when they get there, they often wind up feeling intimidated by roided-out muscle heads. Enter Planet Fitness, the no-frills gym for regular Joes. So we partnered with Planet Fitness to create a campaign that poked fun at ludicrous gym stereotypes. This is one planet that doesn’t belong to meatheads or lunks. This is your planet.