Pure Imagination Project Alzheimer’s Association, 2017

In honor of National Alzheimer’s Disease Awareness Month, we launched the Pure Imagination Project, a campaign encouraging people to learn more about the disease and join the efforts to fulfill the Alzheimer’s Association’s vision of a world without it. Reflecting the creativity and charm of Willy Wonka, as played by legendary actor Gene Wilder, the new video features the famous “Pure Imagination” scene from “Willy Wonka & the Chocolate Factory,” but reinterprets the magical, candy-filled world with sweets disappearing piece by piece, much like the impact that Alzheimer’s has on 5 million Americans across the country. Explore the initiative at Alzheimer’s Association Pure Imagination Project.