Momentum Wireless Sennheiser, 2019

Sennheiser is a German premium audio equipment company that makes some of the finest headphones in the world. Unfortunately, we live in a time when some people value headphones by what they look like and who’s promoting them over what they actually sound like. So with that in mind, MullenLowe took a challenger approach by launching a campaign for the Sennheiser MOMENTUM Wireless headphones that went directly after celebrity “influencers” who try to sell headphones they know nothing about. The work juxtaposes models and celebrity athletes with true audio experts in videos that were designed to work globally but also for a largely untapped North American market.