Happy Hunt Zappos, 2012
Info

Zappos.com is in the business of making people happy. So we decided to bring a little bit of happiness to the people of Portland, Oregon (one of the saddest cities in America), by creating the Zappos Happy Hunt. We placed Easter eggs containing Zappos products throughout Portland, giving clues through Instagram and Twitter. The result? Over 2 million earned impressions, loads of social mentions and a lot of happy people.