Moses SquareTrade, 2013

SquareTrade® is the #1-rated protection plan that covers our smartphones and tablets from drops, spills and accidents. But sadly the general Internet public wasn’t aware that SquareTrade even existed.

So SquareTrade called on Mullen to help them find a leader who could connect with the masses and spur online sales. After an exhaustive upper-level online executive search, they found their man. A fresh new face to the Internet and the world of smartphone protection plans, the Messenger of Mesopotamia himself, Moses.

With Moses’ online leadership, SquareTrade online sales skyrocketed and online awareness increased by almost 60 percent. Online, Moses didn’t just become the face of SquareTrade; online, Moses became a star.