Straight Talk Edgewell Schick Hydro, 2018
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Schick Hydro’s “The Man I Am™” campaign aims to make a positive contribution to a much-discussed topic of 2018: masculinity. As society evolves, so too must the role of men and masculinity itself. The archetypes? Gone. The road map? Transforming. This campaign is an ever-growing opportunity for Schick Hydro to share its point of view, while sticking to what they know best: grooming that adapts to every man and fuels self-expression. This is the new Schick Hydro. And this is their message: It takes a man to be yourself, and it takes the right razor to express it.