ThankList American Greetings, 2015

95% of Americans believe we have a serious civility problem. Maybe the remedy for a rude world starts with reminding people to say two simple words: thank you.

With this in mind, American Greetings and Mullen Lowe U.S. decided to go out into the world and see if they could make things just a little bit better.

It all started with a bucket list-like idea called The ThankList. Enlisting the skills of Academy Award-winning filmmaker Barbara Kopple, the team documented five real people, each creating and fulfilling a personal ThankList (a list of people you want to thank for shaping you as a person). People could then join in and make (and share) their own digital ThankLists at

Each journey was different. Every connection was powerful.