Royal Caribbean is a brand that prides itself on leveraging innovation to puncture the status quo and inspire adventure. To continue to deliver on this mission, we created a custom scuba mask that allows Snapchat Spectacles to be used underwater, taking fans on a first-of-its-kind underwater social adventure.
Outfitted with the SeaSeeker mask, three divers, Roberto Ochoa (the Explorer), Gaby Nava the Conservationist) and Ashleigh Baird (the Freediver), shared their unique perspectives of the ocean in real time on Snapchat. Their stories were also distributed via Instagram, Facebook, YouTube and Twitter so everyone could join the adventure.
Through innovation and the thrill of the unexpected, we created a new way to Come Seek.