Ulta Breast Cancer: First Haircut Ulta, 2015

Every 2 minutes, a woman in the United States is diagnosed with breast cancer. She begins treatment. There is fear. There is doubt. There is loss of physical identity. And hopefully, thanks to advances in both research and medicine, there is recovery and a return to self.

Ulta Beauty and Mullen Lowe U.S. revealed just how important breast cancer research is by documenting something most people take for granted: a haircut.