Baggage Claim Game Zappos, 2013

The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to win Zappos products and gift cards. All they had to do was wait for their bag to slide down the chute and land on a prize panel, making them a winner and making their hectic travel day a little bit better.