The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little Zappos.com happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to win Zappos products and gift cards. All they had to do was wait for their bag to slide down the chute and land on a prize panel, making them a winner and making their hectic travel day a little bit better.