We believe dissatisfaction is the mother of reinvention.

That’s why our icon is the octopus.

It’s the only organism on the planet that routinely edits its own DNA to adapt, innovate, and thrive.

It outsmarts the competition by constantly changing.

It reinvents, repeats, reinvents, repeats.

And so do we.

Stay Positively Dissatisfied.


What We Believe In