Study up on these 5 back-to-school campaigns, from KFC to Crest & Oral-B

As summer draws to a close and back-to-school season beckons, brands work diligently on ads for students, teachers and families – and some deserve an A+.

KFC makes dinnertime funky with ‘Kentucky Fried Chicken Night’

As kids return to school and schedules get busier, KFC aims to make mealtime not only easier but groovier. The fast food chain on August 14 released a new song called ‘Kentucky Fried Chicken Night.’ Not only can the track be streamed across Spotify, Amazon Music, YouTube Music, Tidal and Pandora, but proprietors of Amazon Echo devices can also say, ‘Alexa, play Kentucky Fried Chicken Night’ to play it.

The campaign, led by creative agency MullenLowe, advertises the chain’s $20 Fill Up Box, which offers Kentucky Fried Chicken Nuggets, chicken on the bone, fries, biscuits and dipping sauces.

Check out the full article on The Drum here.