Yieldstreet Selects IPG Mediabrands for Media Buying, MullenLowe U.S. for Creative

Yieldstreet has selected IPG Mediabrands as its media buying agency of record and named MullenLowe U.S. its creative partner.

The private markets investing platform encourages alternative investments — besides stocks — such as private real estate, art and private credit.

According to a statement released by the holding company, IPG Mediabrands will focus on media strategy, planning and activation for channels such as programmatic and paid social. MullenLowe U.S., which has a “longstanding relationship” with Yieldstreet CMO Lea Stendahl, will work to deliver creative across TV, digital and social. The first work through this partnership will launch later this fall.

“Working with IPG Mediabrands and MullenLowe gives us the creative firepower to show investors they don’t have to settle for traditional portfolios,” Stendahl said.

MullenLowe U.S. will also be developing a new brand position for Yieldstreet and a creative platform that “champions a new perspective on diversification,” according to the statement.

Both agencies are owned by Interpublic Group (IPG), a holding company that is set to be acquired by Omnicom sometime this year.

This article was originally published on Campaign here.