Social Shifts - 8/12/2022

Social Shifts - 7/29/2022

Social Shifts - 7/15/2022

Social Shifts - 7/1/2022

Social Shifts - 6/10/2022

Social Shifts - 5/27/2022

Social Shifts - 5/13/2022

Social Shifts- 4/29/2022

Social Shifts- 4/15/2022

Social Shifts - 4/1/2022

Social Shifts - 3/18/2022

Social Shifts - 3/4/2022

#Ukraine and similar hashtags surrounding the crisis in Europe continue to take over the Internet as Russia’s invasion of Ukraine continues to unfold. People across the world take to social media to show their support.

Social Shifts - 2/18/2022

There have been many trending topics in the past couple of weeks, from comical Super Bowl meme reactions to #TinderSwindler conversations, all over social media. Let’s look at what else is happening in social:

Social Shifts - 2/2/2022

Recent conversations on Twitter have revolved around Tom Brady’s now confirmed retirement and the unexpected purchase of everyone’s favorite daily game, Wordle. Let’s look at what else is happening in social:

Social Shifts - 1/21/2022

Social Shifts - 1/7/2022

A variety of the latest TikTok trends continue to take over social media, from new year plans to witty, silly videos. Let’s look at what else is happening in social:

Social Shifts - 12/3/2021

Instagram officially launched a live test of 60-second videos in Stories, which means that longer video clips will no longer be split into 15-second segments. Let’s look at what else is happening in social:

Social Shifts - 11/19/2021

YouTube announced that it’ll be hiding dislike counts on videos in an effort to promote respectful interactions among users and creators and foster an environment where creators have the opportunity to succeed and feel safe to express themselves. Let’s look at what else is happening in social:

Social Shifts - 10/29/2021

Instagram released their new Collab feature that allows users to collaborate with others on both Feed posts and Reels. Let’s look at what else is happening in social:

Social Shifts - 10/15/2021

Facebook, Instagram, and WhatsApp went off-line for over five hours and users still don’t know why; users took to Twitter during this time and had a field-day with The Great Social Media Shutdown of 2021. Let’s look at what else is happening in social:

Social Shifts - 10/1/2021

Another major milestone for TikTok and further scrutiny of Facebook’s effects on mental health continue to dominate news around social. Let’s look at what else is happening in social:

Social Shifts - 9/20/2021

People all over the world are reacting to Texas’s new abortion law. People everywhere are sharing support for reproductive rights as well as some big companies pledging donations and safe spaces on their platforms. Let’s look at what else is happening in social.

Social Shifts - 9/2/2021

Everyone is talking about the greatest social media challenge the world has ever seen: the milk crate challenge. As the vast majority of people who try it are failing, others can’t contain their laughter while watching. Let’s look at what else is happening in social.

Social Shifts - 8/20/2021

TikTok continues to drive most of the current trends in social, and, for the first time ever, Greek life on campus has made its way to the platform. Let’s look at what else is happening in social.

Social Shifts - 8/6/2021

It’s been a while since we’ve added a new word to the COVID-ictionary, but I think we can all resonate with the newest addition: the pingdemic. Let’s see what else is shifting in social.

Social Shifts - 7/1/2021

Summer is truly heating up, especially across the PNW. But even if you have the best intentions, your West Coast friends probably won't appreciate you sending them a wikiHow article on how to chill out, even if it is super on trend.

Social Shifts - 6/21/2021

The world reopening is giving us a lot of feels as more “normal” experiences and feelings are coming back. And yes, that’s right, FOMO is back!

Social Shifts - 6/4/2021

We’re on the homestretch to summer! JLo and Ben Affleck are back together, #FriendsReunion trended last week, and the cicadas are back, leaving us all to wonder...what year is it?! Here’s a look into what’s happening in social in June 2021.

Social Shifts - 5/24/2021

It seems we have come full circle: in the anticipation of a post-pandemic life (and from the same Instagram influencer who brought you “mocking pandemic advertising”) we present: “the mocking of post-pandemic advertising”.

Social Shifts - 5/10/2021

It’s been a few weeks since we started tracking vaccine memes and conversations in Social Shifts. Hopefully by now everyone’s first vaccine dose is meeting their second. While your immune system is hard at work, let’s recap what’s happened in social.

Social Shifts - 4/26/2021

With a verdict announced in the trial of Derek Chauvin, social media continues in its fight for racial justice.

Social Shifts - 4/9/2021

It’s the first few weeks of spring! COVID-19 vaccines and the “fauxmorbidities” people need to get them are abundant, spring allergies are trending, and time continues to be incredibly confusing during the pandemic.

Social Shifts - 3/26/2021

Just as the U.S. celebrates over 126 million doses of the vaccine administered, we’re celebrating the first brand to launch a vaccine-based social promotion. Krispy Kreme is offering to give anyone who shows proof of their vaccination a free glazed donut. This is likely the first of many vaccine incentives or celebrations from brands, and we’ll be sure to include the highlights in MullenLowe’s Social Shifts!

Social Shifts - 3/12/2021

The vaccine selfies are starting! And whether they make you feel hopeful, jealous, or confused (how did they become eligible?!), they are positioned to become the new “I Voted” selfie. Here’s what else is happening on social.

Social Shifts - 2/26/2021

Only 16 days left until daylight saving time begins, which means the sun will set later and everyone will complain about why we still observe daylight saving time. Until then, here’s what’s happening in social.

Social Shifts - 2/12/2021

Now that we’ve made it through what always feels like the longest month of the year, it’s Super Bowl season! Tom Brady’s seventh Super Bowl win has people asking, “What will retire first? Tom Brady or COVID?”

Social Shifts - 1/29/2021

The tone on social media has certainly shifted since our last update. The presidential inauguration brought an onslaught of new memes and social content as well as a new Twitter account for President Joe Biden and Vice President Kamala Harris.

Social Shifts - 1/15/2021

Happy New Year! We had a smooth, “precedented” start to the year with jokes about how 2020 was just like 2021, some trending stories and outrage (and a subsequent apology), and then last Wednesday’s riots at the Capitol building derailed any plans we had for a “normal” start to the year. Here’s what’s happened in social in the first two weeks of 2021.

COVID-19 Social Shifts Week Thirty-Nine

The hottest topic on social media these last couple weeks? Vaccine news! Between conversations about vaccine approvals and people posting their thoughts on the vaccine, at least we can end 2020 with some good news!

COVID-19 Social Shifts Week Thirty-Seven

Now that both the election and Thanksgiving are over, we can all start to focus on the upcoming holidays. Let’s start with some good news: Dr. Fauci has confirmed that Santa is immune to COVID-19! Now let’s dive in to what’s happening in social.

COVID-19 Social Shifts Week Thirty-Five

We have a big update for week 35, with plenty of social trends and platform updates following the election results. And now that the election is over, the focus is back on COVID. Cities across the U.S. are starting to shut down again after a new wave of increased COVID cases.

COVID-19 Social Shifts Week Thirty-Three

We’ve made it to Election Week 2020. While this week’s report has been developed to cover the past two weeks in the lead-up to the election, you can expect post-election social shifts in our next update!

COVID-19 Social Shifts Week Thirty-One

As tensions between political parties continue to rise, social platforms continue to focus on fighting misinformation, a popular new online game emerges, and the internet continues to poke fun at 2020.

COVID-19 Social Shifts Week Twenty-Nine

With only a few weeks left until the federal election, social media content is just the right mix of political and light “escapism” via social trends. Let’s dive in to what’s happening in week 29.

COVID-19 Social Shifts Week Twenty-Seven

As we hit the six-month mark since COVID started to shut down the U.S., we continue to adjust and embrace our “new normal,” all amid a quickly approaching election and a continued movement for racial justice.

COVID-19 Social Shifts Week Twenty-Four

While conversations around COVID and the return to school continue, the August 23rd shooting of Jacob Blake in Kenosha, Wisconsin, has reignited conversations and protests for racial justice.

COVID-19 Social Shifts Week Twenty-Two

If you had told us at the beginning of the year that most Americans would be wearing masks in public, we wouldn’t have believed you. But Etsy’s Q2 data shows that 29 million masks were sold, and “face mask” dominated as the #1 search term on the platform. Let’s dive into Week 22!

COVID-19 Social Shifts Week Twenty

As we enter our fifth month, we have more new terms to add to our COVID-ictionary, lots of conversation about TikTok, and more platform updates.

COVID-19 Social Shifts Week Eighteen

Week 18 was a continuation of the conversations from previous weeks: the ongoing racial justice movement, the protests in many U.S. cities, and how to stay safe and healthy during the pandemic (wear a mask!).

COVID-19 Social Shifts Week Seventeen

If there were any guesses what a new normal would look like for week 17, I don’t think anyone would have guessed it would include a conspiracy about cake and figuring out which potato is most like you.

COVID-19 Social Shifts Week Sixteen

As we enter the fourth month of quarantine, I’m sure we can all guess what a “Zoom shirt” is.

COVID-19 Social Shifts Week Fifteen

This past week we saw a resurgence of COVID-19 cases across many states and, in turn, a resurgence in the call to wear masks. Despite the resurgence, most of the conversation continues to focus on the continued social justice movement.

COVID-19 Social Shifts Week Fourteen

As more and more states move to start slowly reopening, there are two common questions starting to emerge: Why are people going outside like nothing is happening? And what’s with all those fireworks? (Some theories are starting to emerge.)

COVID-19 Social Shifts Week Thirteen

This year’s Pride celebrations may have a different tone than years past, and it’s not just because of coronavirus. The focus of this year’s Pride Month is centered around the ongoing conversation around racial injustice, as the Black Lives Matter movement continues.

COVID-19 Social Shifts Week Twelve

This week, we’re dedicating Social Shifts to the Black Lives Matter movement, which dominated social conversation throughout the week. To help provide education and suggest ways to support, MullenLowe has compiled a list of helpful resources and ways for people to participate.

COVID-19 Social Shifts Week Eleven

While this week saw a steady stream of platform updates and content trends, the largest social conversations were about two major race-related events, not COVID-19.

COVID-19 Social Shifts Week Ten

As we pass 10 weeks since most states implemented stay-at-home orders and many companies started working from home, the world is truly a different place. A few months ago, most people hadn’t heard of Zoom but could name several major airlines. Now, Zoom is worth more than the world’s seven biggest airlines combined.

COVID-19 Social Shifts Week Nine

As we head toward the end of the school year for students, we continue to see content related to graduation and finals. At the same time, brands and platforms continue to respond to the changing needs of customers and users as everyone adjusts to their increased dependence on digital tools.

COVID-19 Social Shifts Week Eight

As most of us finish our second full month working from home and social distancing, brands rush to fill the content funnel and platforms continue to launch features designed for our new way of life.

COVID-19 Social Shifts Week Seven

While there was a lot of conversation in the news this week about some states beginning to reopen, social conversation continues to focus on the ways people and platforms are adapting. This week, we see a special focus on making more experiences like graduations or live concerts virtual.

COVID-19 Social Shifts Week Six

Each week, we’ve seen updates from brands and social platforms in response to the impact COVID-19 has had on our lives. And, each week, it seems there is a new element of social backlash for us to report on. This week’s conversation has mostly been about the "social media shame machine" and how out of control it is right now.

COVID-19 Social Shifts Week Five

As Week 5 comes to a close, social platforms continue to embrace what’s “real.” Whether it’s about our emotions, our homes, our quarantine activities, or even our weird quarantine purchases, social users only have time for real content right now.

COVID-19 Social Shifts Week Four

Now that we’re four weeks into our “new normal,” we’re starting to see everyone get a little bit more comfortable in quarantine.

COVID-19 Social Shifts Week Three

As we finish Week 3, approximately one in three people on earth are in lockdown right now. The shift from concern over how much screen time we have all day has almost entirely vanished as our screens become the way we connect with the world. Here’s what else is shifting.

COVID-19 Social Shifts Week Two

Most people have just completed their second week of social distancing or working from home. As people settle into their “new normal,” we see some shifts in the types of content they are sharing, what they are consuming, and how they want to hear from and engage with brands. Here are some of the key changes in the way people and brands are using social this week.

COVID-19 Social Shifts Week One

COVID-19 is the most powerful agent of social change we have seen in our time. As of March 14, 80% of consumers had changed their behaviors due to the virus. With social distancing and self-quarantine becoming one of the biggest shared experiences of the digital age, our innate need for connection has many flocking to social media.