Midol Comfort is Power
The Gritty Reality of Period Pain
We live in a society that has normalized menstrual discomfort. A society that says pushing through pain makes you more powerful. This campaign launches a new purpose for Midol. Evocative, raw, and real imagery shows the physical and psychological realities of discomfort that menstruation causes, and reminds all who menstruate that they don’t have to power through it. That, in fact, Comfort Is Power.
- Digital Experience
- New York