Knorr Fast Food Remix
Remixing Fast Food Combos into Home-Cooked Meals.
Americans love fast food. We eat more of it than any country on the planet. So how did Knorr, a nearly 200-year-old brand that helps people cook irresistibly delicious meals at home, get Americans to start cooking? We took a page right out of the fast food playbook and remixed their recipe.
Enter Fast Food Remix, a collaboration between Knorr and Ludacris that blends culinary passion with delicious and nutritious ingredients to transform iconic fast food combo meals into easy dishes you can whip up at home.
As the global Unilever partner for Knorr, we've been closely leading the U.S. brand and expanding its product penetration year after year, inserting it into culture and winning where fast food is playing.
Remixing more than recipes
Ludacris didn't just remix recipes. To tell the world about our campaign, he remixed the hip-hop classic, "The Choice Is Yours," turning it into a powerful message about the benefits of cooking at home.
Dropping beats and dropping jaws
With our MullenLowe Design Studio, we expanded the campaign beyond the online world, bringing it to life in many forms across the country.
Capabilities
- Creative
- Strategy
- Social
- Design Studio
- Yeti Productions
Offices
- Boston
- New York
Industry
- Food