MullenLowe Global Rebrand

Octopus LogoOctopus Logo

The new global brand identity was created by MullenLowe U.S. and challenges the way agencies show up in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity. With no corners or end points, it changes and moves and behaves in different ways. The new MullenLowe octopus is alive. It has a will, a personality, and, above all, it wants to move. With its endless twists and turns, it has the freedom to reinvent itself infinitely.

Alternate octopus logosAlternate octopus logos
Swag T-shirtSwag T-shirt
Swag Tote BagSwag Tote Bag
Branded CardsBranded Cards
Digital Watch Background with Octopus LogoDigital Watch Background with Octopus Logo
Octopus FamilyOctopus Family
Swag Tote BagSwag Tote Bag
3D Typography Alphabet3D Typography Alphabet
Logo posterLogo poster
Magazine with 3D TypographyMagazine with 3D Typography
Logo CoasterLogo Coaster
Business CardBusiness Card
Branded RaincoatBranded Raincoat


  • Design


  • New York