Corona La Vida Más Fina
Have you ever seen a man in a hurry, while drinking a Corona?
Few things are more iconic than a Corona on the beach. But the meaning behind the beer was getting lost in today’s culture. So, to catapult Corona back into the conversation, we introduced a new brand philosophy inspired by its Mexican heritage. “La Vida Más Fina” (The Fine Life) is a reminder that living your best life is just a matter of perspective. But don’t take it from us; hear it straight from the master of fine living—Snoop Dogg.
![Corona_SnoopAndy_Phones](https://cdn.sanity.io/images/hewhrr9n/production/28944215d7120c43fb1bdad902d30dc2d68e379c-1600x900.jpg?w=1600&h=900&q=75&fit=max&auto=format)
If Snoop is the fine life master, we needed a student he could pass his wisdom onto. So we turned to high-energy comedian Andy Samberg, who represented our culture's inability to relax. Because if Andy can learn the fine life, anyone can.
![Corona_Ryhmes_SnoopAndy](https://cdn.sanity.io/images/hewhrr9n/production/085f2ef1451d95c3c30014b2f42152bbe84547a7-1000x1000.jpg?w=1000&h=1000&q=75&fit=max&auto=format)
![Corona_Robes_Snoop_Andy](https://cdn.sanity.io/images/hewhrr9n/production/40ad795d84325dddcee598315fa18e5d19c8964a-1000x1000.jpg?w=1000&h=1000&q=75&fit=max&auto=format)
We reimagined Corona's social channels as a voice for the fine life, engaging fans around topics like sports, music, pop culture, or simply how to get the most out of life. Since then, the brand has seen a 3x boost in engagement, a 228% increase in social conversations, and a number of stolen Snoop Dogg bobbleheads.
![Snoop Cheers](https://cdn.sanity.io/images/hewhrr9n/production/e3fe36f528560ccc5b3cb594e72174baea4ce6d2-1600x900.jpg?w=1600&h=900&q=75&fit=max&auto=format)
![limonada](https://cdn.sanity.io/images/hewhrr9n/production/256d35d2949e9b233b2e5e8f159c0d8a0aadfc4d-3000x2000.jpg?w=3000&h=2000&q=75&fit=max&auto=format)
Prior years of “La Vida Más Fina” featured Snoop along with friends Bad Bunny and Zoe Saldana, living out their own version of the fine life.
![Shellphone](https://cdn.sanity.io/images/hewhrr9n/production/318d21b7c5063d1d7dcb8368eb543b2cd99bb560-1389x1851.jpg?w=1389&h=1851&q=75&fit=max&auto=format)
![Corona_Snoop_Make_It_Easy](https://cdn.sanity.io/images/hewhrr9n/production/d0db8ddb1a92a9dd0070eaaf96231af666d51c61-1000x1333.jpg?w=1000&h=1333&q=75&fit=max&auto=format)
![And Zoe Makes Three](https://cdn.sanity.io/images/hewhrr9n/production/cd318902799245c4d8bcd1b13a17ca7fefbf958b-1000x1333.jpg?w=1000&h=1333&q=75&fit=max&auto=format)
With the launch of “La Vida Más Fina," the king of kicking back, Snoop Dogg, shares his wisdom on how to find the fine in life.
![Keeping up](https://cdn.sanity.io/images/hewhrr9n/production/292c382c8e618af474e30d14e2132902376913f0-1735x970.png?w=1735&h=970&q=75&fit=max&auto=format)
![Snoop_Hurry](https://cdn.sanity.io/images/hewhrr9n/production/7ff8d1c264702de7a1e0e07eaae5e3ef72457f46-1600x900.jpg?w=1600&h=900&q=75&fit=max&auto=format)
Capabilities
- Creative
- Strategy
- Social
- MLPR
- Design
- Behavioral Sciences
- Digital Experience
- Yeti Productions
Office
- Los Angeles
Industry
- Beverages, Alcoholic
Recognition
2022 Effie Awards — Bronze