Navy Federal Credit Union Name Change

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Sometimes the worst solutions are the best ones

A recent survey told us that 76% of eligible Americans think they can’t join Navy Federal Credit Union! (Fact: almost half the U.S. population is eligible for membership.)

Of course, it can be somewhat difficult to deliver our message of “Our Members Are The Mission” if potential members are unaware that they qualify.

And so with that in mind, we came up with a bold solution that would help clarify the issue and avoid any further confusion.

Check out the behind the scenes video to see what we did.

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  • Creative
  • Strategy


  • Boston