E*TRADE Off The Grid


The Baby Is Back!

E*TRADE used Super Bowl LV to bring back the youthful spokesperson, who starred in its commercials more than a decade ago, to make sense of personal finance after a year of chaos and turmoil. The campaign, created by MullenLowe New York, brings back director Randy Krallman and comedian Pete Holmes as the voice of the iconic infant. Premiering during the first half of the Super Bowl matchup, the E*TRADE baby made quite the comeback, scoring the Top #10 spot in the renowned USA Today Ad Meter.

ETrade CoupleETrade Couple
Baby in PlaneBaby in Plane


  • Creative
  • Strategy
  • Social
  • MLPR
  • Behavioral Sciences


  • New York


  • Financial Services


2022 USA TODAY Ad Meter

  • Top 10