E*TRADE Baby Wedding
Who’s Ready to Cha Cha?
The E*TRADE Baby’s back in the Big Game, and this time, he’s the one giving the pep talks. Made in collaboration with director Randy Krallman and comedians Pete Holmes and Roy Wood Jr., “Wedding” made its debut during Super Bowl LVII and convinced 132 million viewers that with the right financial plan they can be ready for just about anything.
In addition to the 30-second spot, the campaign featured many extensions, including a wedding announcement in the New York Times, save the dates that were mailed to influencers and members of the media, and a :15 teaser that ran during the week leading up to the game.
Capabilities
- Creative
- Strategy
- Social
- MLPR
- Design Studio
- Behavioral Sciences
Offices
- Boston
- New York
Industry
- Financial Services