Invesco The Future Isn't Scary

Man sitting in smart car holding phone and looking out of the window suspiciouslyMan sitting in smart car holding phone and looking out of the window suspiciously

Turning Uncertainty into Opportunity

Markets move fast. Technology moves faster. For investors, that can feel intimidating, but it doesn’t have to. In 2024, Invesco launched its global brand platform, “Let’s Rethink Possibility,” to prove that with the right partner, change isn’t something to fear, it’s something to seize.


Robot standing in front of humanRobot standing in front of human

Flipping the Script on Innovation

To bring this philosophy to life, we launched “The Future Isn’t Scary,” a high‑impact campaign for Invesco QQQ, the ETF that gives investors access to the most innovative companies in the world with a single investment. 


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Our films opened with futuristic scenarios that at first seemed intimidating but then turned the perception on its head, showing how these advancements could make our lives better. The message was clear: The future isn’t scary, not investing in it is.

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