Navy Federal Credit Union Family Ties

Family sitting around the dinner table with dubious expressionsFamily sitting around the dinner table with dubious expressions

Eligibility—It’s a family thing.

Family members of Veterans can join Navy Federal Credit Union—but many of them don’t know it. So we created a campaign to tell them. And we did it the same way families have always told each other important news…with awkward and uncomfortable conversations.

Two people sitting next to each other at dinner table with uncertain expressionsTwo people sitting next to each other at dinner table with uncertain expressions
Father talking to son sitting on bed in son's roomFather talking to son sitting on bed in son's room
Close up of man's thinking faceClose up of man's thinking face

To bring this to life for Navy Federal Credit Union’s partnership with the NHL, we extended the campaign to include an ill-timed family conversation at a hockey rink.

Hockey zamboni driving over the ice in a hockey rinkHockey zamboni driving over the ice in a hockey rink

Capabilities

  • Creative
  • Strategy

Office

  • Boston

Industry

  • Financial Services

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